Undoubtedly, the most important part of any application is the user experience. Whether the person using a service is an internal business user, external partner or end consumer, someone is always on the other side of the screen. Each individual’s experience with the application largely dictates its success. User Experience encompasses much more than a site’s usability, though it is often confused with User Interface. A User Interface is a point of interaction and a means of communication between a person and system. Interfaces are a mere subset of the greater User Experience. Rocketnow uses industry-best practices for both UX and UI and has developed a set of internal tools to help apply them to clients’ projects.
A portion of our time is spent consulting for companies who may already have an app but need help developing the right strategy for their users.
UX is all about designing for the end user. They are the one using the applications so we need to take them into account first.
We dedicate part of our time each week reading and learning about new techniques and industry best practices.
Users expect your app to work perfectly every time. Part of that requires the foresight to ensure performance of the application.
We create interfaces that have a natural look and feel but are still beautiful.
Our goal is to focus on designs that transcend device screen size and look beautiful on a variety of screens.
We'll quickly move from concept to prototype in order to ensure that the next iteration is just around the corner. Our process involves learning about your project, company, team and users so that we can create the best experience for everyone using the product.